When you think of SMITH, a lot might come to mind—your go‑to sunglasses, a helmet that saved your bacon, or that classic yellow sticker on your parents’ gearbox. Today, SMITH is all about gearing you up for whatever adventure comes next. But it all started 60 years ago with one simple idea: make a better goggle.
Back in 1964, Dr. Bob Smith—an orthodontist who lived for powder days at Alta—was tired of fogged lenses and snow‑packed vents. So he and his wife, Jean, sat down at their kitchen table and built something better. Using dental tools and mountain know‑how, Dr. Bob created the world’s first insulated dual‑lens goggle.
That dual‑lens design, paired with foam‑insulated vents and a snug‑fit strap, changed everything. It created a warm air pocket between the lenses, dramatically reducing fog and boosting clarity—technology that still underpins goggle design today.
Dr. Bob started small, selling goggles to fellow skiers (sometimes in exchange for lift tickets). By 1968, he secured a U.S. patent, cementing the blueprint for modern snow optics.
Since then, SMITH has kept that spirit of innovation alive—introducing magnetic lens changes, expanded fields of view, and seamless goggle‑helmet integration. Six decades on, we’re still pushing boundaries with the same mentality Dr. Bob had at his kitchen table: solve real problems so you can see more, do more, and go harder in the mountains.
What’s new at SMITH OPTICS?
Smith Triad MIPS Helmet
Whether you ride for routine fitness, focused training, or just for fun, the Smith Triad bike helmet has you covered on the road with advanced impact technology and tunable comfort. The combination of Zonal KOROYD® and Mips® help to absorb impacts and rotational forces so you can focus on the ride. Our VaporFit™ system lets you adjust the helmet on the fly with the turn of a dial, and the Mips® layer is integrated with the fit system for a snug, cohesive fit that feels great all day. Nineteen integrated vents with internal air channels maximize airflow to keep you cool and your glasses fog-free through any level of effort. Little details like integrated sunglasses storage and a low-profile strap divider make a difference in convenience and comfort on the bike.
NEW Pilot Helmet
Buckle up and hit the trail. The Smith Pilot mountain bike helmet is the total package for trail riding. It combines a durable, lightweight build with elevated safety tech and on-the-fly adjustability. A Mips® liner system helps reduce angle impact forces in a crash, and fixed vents provide the airflow you need to stay comfortable through climbs and descents. An easy-to-use dial lets you fine-tune the fit, and side channels let you secure your shades between laps.
Squad MTB and MTB XL Goggles
You love the thrill of a new trail, shifting terrain, and riding with buddies that push you. Made for challenging downhills where crystal-clear vision is mandatory, the Smith Squad MTB goggles have a massive curved shape and come with one clear and one high-contrast ChromaPop™ lens so you can easily see all the details of the run. Maximum ventilation and a design that integrates with our helmets make these goggles a no-brainer when high speed is on your agenda.
NEW Syncline Sunglasses
Keep your eyes on the trail and your stoke high with the wide coverage of the Smith Syncline sunglasses. You can count on a goggle-like fit and feel with ChromaPop™ lens technology for natural color and enhanced contrast to pick your line. An integrated bumper on the frame ensures a chatter-free interface with your helmet, and built-in venting keeps the view crisp and clear at any pace.
#pursueyourthrill #smithenduro
