Rocky Trail Entertainment is now one of the biggest cycling and mountain bike events companies in Australia.
Rocky Trail Entertainment was founded by Juliane and Martin Wisata in 2008Â and since then we have built a unique and powerful network of riders, sponsors, supporters and influencers in the mountain biking and cycling industries.
The business organises over to 30 events annually along the East Coast of Australia and has established the Fox Superflow® events as the fastest-growing gravity enduro racing series in the country. With a line-up of cross-country marathons and lap-races, the Rocky Trail Academy schools events get over 3000 students out into nature on their bikes each year.
Rocky Trail Group:Â Driving the Future of Trail-Based Tourism
The Rocky Trail Group stands at the forefront of the Australian mountain biking industry, blending high-impact event promotion with world-class destination development. With over 16 years of industry-leading experience, we have established a reputation for delivering high-calibre experiences that foster fierce customer loyalty and significant economic returns for our partners.
Proven Success: Sea Otter Australia
In 2025, we successfully launched the Sea Otter Australia Festival in Batemans Bay – the first major international expansion of the iconic US brand in our region. The foundation year exceeded all benchmarks: with 9,000 attendees including 1,845 individual athletes we generated over $5.3 million estimated economic impact for the regional economy. We’re proud that in year one the 77% Net Promoter Score (NPS)places the festival in the “exceptional” global category. With racing, riding and 170+ exhibitor brands plus a high-level industry Summit with over 100 international delegates, Sea Otter Australia is the most integrated Cycling Festival in the Southern Hemisphere. The 2025 Festival Report is published here.
The 2026 Festival will return to Batemans Bay in October and onboarding of exhibitors and sponsors is progressing with our team actively working with our partners to integrate their brand goals with our festival platforms, ensuring growth for the entire Australian cycling industry.
The festival serves as the premier activation for the 125km Mogo Trails network, a project designed and developed by our sister company, Rocky Trail Destination (RTD), illustrating our unique ability to provide end-to-end solutions in the Nature-Based Tourism (NBT) supersector.
2026 Strategic Vision: Events Reach and Reliability
Our 2026 portfolio is built on the “Race the way you Ride” philosophy. We are prioritising social engagement and inclusivity to drive commercial value.
- Fox Superflow® Evolution: We have relaunched our flagship gravity series with an expanded weekend format across the East Coast. By grouping events into three “Journeys” and “Flagship Festivals” in Melbourne, Canberra, and Brisbane, we provide sponsors with focused, high-traffic activation windows.
- The Next Generation: The Rocky Trail Academy junior events continue to nurture the next generation, with nearly 3,500 youth starters building brand affinity from an early age.
- Our XC Marathon portfolio features two events: we proudly continue the Willo Marathon legacy in memory of the late National Champion, James Williamson. The Shimano 100 in Canberra is the National Maraton Championship Event this year.
Leadership and Partnership
Led by our Founders and Directors Juliane Wisata and Martin Wisata, alongside a veteran management team including Jo Parker, Bob Morris, Mark Carpenter and Joe Mullan, the Rocky Trail Group offers more than just event space. We provide a powerful promotional platform that connects brands to the heart of the mountain biking community.
Our mission remains clear: to keep making tracks and races for everyone. Because riding, racing, and simply lapping around with friends is mountain biking.
Join us on the Rocky Trails in 2026!
