Welcome to the Marketing and Media Hub for Sea Otter Australia! We are excited to share this event with you.
As the team at Rocky Trail Entertainment, we are incredibly proud to bring the world’s biggest bike festival to the Southern Hemisphere. Our vision is to create the most immersive mountain bike and cycling celebration Australia has ever seen, igniting a passion for two-wheeled adventures in everyone.
Resources are provided for easy reference. Questions? Please reach out to our CEO & Marketing Director, Juliane Wisata at juliane@seaotter.au
Press Kit
Download a copy of our Press Kit
News Hub
We will publish updates, any daily race stories and media updates via the online NEWS Hub on the website.
Download Portal – Highlights
The Sea Otter Australia Media Team created awesome footage from the 2025 event. Use the password below to access the Highlights:
password: rockytrailmedia
For tagged on-track rider photos for athletes are available and included in race entries; please refer to the content use guide provided for credit references and copyright rules.
With Sea Otter Australia we bring you a vibrant playground for all and to continue the global legacy of the “Sea Otter” Festival brand by establishing roots in Australia. – This Festival is THE new must-attend cycling event in Australia, bringing together the best of bike racing, industry showcases, expo, demos, summit and trail adventures – and all that in one epic week!
SEA OTTER IS FOR EVERYONE
Sea Otter Australia is bigger than racing. We are launching the Southern Hemisphere’s first and only edition of the world’s largest cycling and mountain bike festival, modeled after the iconic 30-year-old Sea Otter Classic in California.
Organised by locally based cycling events promoter Rocky Trail Entertainment, SOA is explicitly a “participation first” event, uniquely blending competitive cycling, massive industry exhibition, and a comprehensive consumer-focused festival experience.
Check out our PR & Comms Guide – it takes you on a journey of “What’s On”!
Important launch information and resources:
- Festival Schedule (CLICK HERE)
- Filtered What’s On View (CLICK HERE)
- Activations at the booths (CLICK HERE)
- Demos schedule (CLICK HERE)
- Exhibitor listing (CLICK HERE)
- News Hub (CLICK HERE)
Resources are provided for easy reference. Questions? Please reach out to our CEO & Marketing Director, Juliane Wisata at juliane@seaotter.au
Our team captures every moment – Sea Otter Australia engages a dedicated media team focusing on comprehensive coverage of the cycling festival. This crew is geared up to capture the energy of Sea Otter Australia for the world to see!
It includes:
- Our Marketing Director Juliane Wisata will lead the team with support from a line-up of assistants to help coordinate content.
- The five full-time photographers are the festival’s visual storytellers, embedding themselves everywhere from the gnarliest race courses – snapping those breathtaking editorial and rider action shots – to the lively event hub, making sure not a moment of excitement is missed.
- Backing them up are two full-time videographers (on site Thursday through Sunday), who’ll be turning the whole weekend into a motion picture, capturing high-octane racing and the vibrant community feel.
- Our dedicated social media content creators are on constant alert, turning key moments into real-time, shareable buzz.
It will be SUCH a vibe! And contributing to bring that signature “Sea Otter” energy and atmosphere will be our line-up of commentators and MC’s!
To ensure your brands get maximum exposure, our power MC team – Josh Carlson, Rhys Ellis, and Chris Sansom – will be roaming the Expo floor for three full days, putting a direct spotlight on your activations, crowd giveaways, and booth action. Mike Tomalaris, the former “Voice of Cycling at SBS” will be at the start and finish lines ready to meet athletes and “our” DJ Mista Nige, the driving force behind “Rocky Trail Radio” will tie in all together in a beautiful sound cloud with local live musicians performing on the main stage too.
On top of our internal crew, major media partners Flow MTB and AMB Magazine will have full editorial teams on the ground at Hanging Rock Oval. From your product launches and athlete signings to stand activations and crowd engagement, your investment will get high-production coverage and national distribution across top-tier media channels throughout event week and beyond.
Sea Otter Australia provides complimentary EXPO ACCESS tickets and Media Accreditations for media representatives and content creators. These tickets will get you access to the expo-area during Sea Otter Australia in 2026.
If you have any questions about the media accreditation form or process, please email our Marketing Director, Juliane Wisata at juliane@seaotter.au