Welcome to Sea Otter Australia! Thank you for you support and we are excited to share this event with you.
Being part of Sea Otter Australia is a unique opportunity to make a massive impact. We’re here to help you seize it. Let’s work together to create another unforgettable Festival! Resources are provided for easy reference. Questions? Please reach out to our CEO & Marketing Director, Juliane Wisata
Thanks for joining us at Sea Otter Australia (SOA)! Help us share this news with your audience – and promote that you are one of the OFFICIAL EXHIBITORS at the Sea Otter Autralia Festival this year!
Whether you are sharing via your social media channels, via internal marketing channels, or simply your personal network who may be interested in this ground-breaking new bike Festival, we are grateful for your support!
Photos to use
password: rockytrailmedia
Video – social media reel to use
Download with password: rockytrailmedia
Download a copy of our Press Kit below, which is great to share with your marketing and PR team as well as external agencies and media contacts:
Use photos or video reel to post on social media – don’t forget to tag @seaotteraustralia and use the official hashtags #SeaOtterAustralia and #SOA26 so we can re-share for additional exposure!
Here is an example text to use with photos or the reel download provided:
We’re going to Sea Otter Australia!
Get ready to ride, because we’re thrilled to announce that we’ll be exhibiting at the Southern Hemisphere’s debut of the world’s premier bike festival, brought to you by Rocky Trail Entertainment.
Join us at Batemans Bay and Mogo Trails from October 23–25 for what’s set to be the biggest Bike Festival in Australia yet! It’s a massive three days of riding and racing on Mogo Trails, demo rides, and an epic Event Hub in town where you can check out over 200 brands, including us!
Whether you’re racing or just coming to soak it all in, stop by our display.
Don’t miss out on this huge cycling party. Find your tickets and all the event info at seaotter.au. Let’s make this epic!
Any questions? Please reach out to our CEO & Marketing Director, Juliane Wisata at juliane@seaotter.au
Please click through to the official media releases and news:
Any questions? Please reach out to our CEO & Marketing Director, Juliane Wisata at juliane@seaotter.au
Below are links to download an Exhibitor Badge image for use on any marketing collateral merchandise. If you wish to use the official Sea Otter Australia logo, please reach out to juliane@seaotter.au
Tell us your story, what’s happening, give us content links and we will help spread the word about your brand, company and products!
With the Sea Otter Australia Festival Expo, we’re creating a “rider’s paradise” – on-site AND in the digital world, where YOU can showcase the latest gear, offer demo rides, and provide exclusive deals.
Opportunity 1: Submit an Activation!
Exhibitors can list all activities via a dedicated digital platform that outputs all activities in calendar that athletes, supporters and public can filter per day – this not only provides engagement and content creation opportunities across all audiences, but crucially is another channel for exhibitors to get brand exposure.
Rocky Trail has created a dedicated Demo Hub – brands and exhibitors are offering demos on-site and a digital portal provides amplified exposure.
Let’s keep those riders and racers busy at the Hub!
Opportunity 2: Submit a Reward!
Exhibitors and Sponsors as well as local partners may submit Virtual Rewards – two categories are offered: general rewards for everyone or exclusive or limited offers for athletes only. – Again, Rocky Trail provides an option for deeper engagement, but this is also another channel for exhibitors to get brand exposure.
Opportunity 3: Send us a Media Release
Send your (pre-) Festival Media release to our Marketing Director and CEO, Juliane Wisata at juliane@seaotter.au by 15 October! Content requirements:
- PDF Format
- 1.5MB max
- Any images or videos – please include images AND links to images (and/or videos) in the PDF
We will collate all Media Releases in a dedicated Resource Folder and promote it to journalists and media representatives who will have access to it via our Public Google Drive.
Opportunity 4: Tag us so we can Like & Share!
See our Social Media Channels below – @seaotteraustralia across the board!
We’re having a dedicated media team with 5-6 photographers, videographers and a social media content team on-site from Thu-Sun. They will be on track and at the Expo and YOUR booth is on every shotlist!
We have dedicated Festival MC’s who will bring the vibes and atmosphere!
Sea Otter Australia provides complimentary EXPO ACCESS tickets for our exhibitors to invite their retail customers. These tickets will get your guest a free entry to the expo-area during Sea Otter Australia in 2026.
To request an invite, please email our Marketing Director, Juliane Wisata at juliane@seaotter.au for an invite pack, including Invitational Letter with a registration code to share.