More Than Just An Expo!
Dive headfirst into the biggest bike racing, riding & expo Festival that Australia has ever seen!
- 4 Days* of racing spanning multiple off-road cycling disciplines
- 3 Day Bike, Gear & Industry Expo in heart of the festival!
- 3 Days of family friendly social rides, kids activities and shuttled experiences across the Mogo Trails Network and beyond.
- Demo rides, skills coaching, product demo’s, athlete meet & greets and much much more..
- 2 Day Trade & Industry Summit – Kicks off before the festival on 22 & 23 October
*Sea Otter Schools Championships is on Thursday 22 prior to the Festival opening.
Your Brand in Front of the Right Audience
From the moment you sign up your brand is embedded in every channel we run.
Our email database of 21,000+ contacts receives regular campaign sends through to October. Sea Otter Australia emails deliver a 45–55% open rate and 12% click-through rate — well above industry benchmark — across a confirmed event-intent audience.
Across Facebook and Instagram our combined annual reach spans 2.81 million unique Facebook impressions and 792,000 Instagram accounts reached, with 4.2 million Facebook media views recorded in the past year. Paid campaigns across Facebook and Google generated 699,000 impressions and 43,000 clicks, skewing 35–54 years — the core SOA demographic. All Rocky Trail and Sea Otter Australia websites combined record 150,000+ annual visitors and 965,000 annual engagements.
Print and digital placements run through AMB (Australian Mountain Bike) and Latz Report. PR and media content is distributed to cycling, outdoor, and regional mainstream outlets throughout the campaign.
Your activations, demos, and product launches can be listed on the SOA online schedule and included in our digital rewards platform, putting your stand directly in front of registered athletes before they arrive on site.
get our info pack
Secure Your Spot In 2026
Register your interest to receive our Sea Otter Australia Summit, Exhibitor & Sponsor Information Pack and lock in your spot at Sea Otter Australia 2026.
- Corporate Sponsorship Options
- Exhibitor information
- Summit information
- Location Information
- Brand Reach
- Marketing Exposure
This unique event offers unparalleled networking opportunities and brand
visibility, ensuring your company stands out among industry leaders and
enthusiasts alike.
Request our exhibitor pack by completing the form or by emailing us on expo@seaotter.au