You’re part of Australian bike history.
In just two years, Sea Otter Australia has grown into the Southern Hemisphere’s biggest bike festival, 240+ Aussie and international brands on the expo floor this year, thousands of riders and their families walking through Mogo Trails and Hanging Rock across the weekend. Every stand out there is part of that story.
Thanks for being one of them.
Get on the schedule and get seen — two things to add before Sea Otter Australia.
Two easy ways to get more out of your stand this year: add your activation to the official schedule, and set up a virtual reward.

1. Activations
Running a demo, a workshop, a giveaway, or anything else at your stand? Get it on the official Expo Activation Schedule so visitors know to come find you. New this year: you can upload an image with your submission.

2. Virtual Rewards
Want to give visitors a reason to seek you out, or reward the ones who already have?
Add a virtual reward. Three types:
- Public — open to everyone, live before the festival starts
- Expo only — redeemed in person at your stand
- Athlete only — exclusive and sent to registered athletes after the event
Both take a few minutes to submit and put you in front of visitors before they’ve even reached your stand.
Send Us Your Press Releases!
Got a press release or other promotional info you’d like us to help get out there? Send it through to media@seaotter.au. We’ll do our best to include it, but can’t guarantee everything gets published.
If you’re expecting press at your stand, make sure they’re accredited by following this link
Any questions about the expo, get in touch with Martin Wisata (Expo Sales and Operations):
expo@seaotter.au | 0403 090 952.

