Founded in 1974 in Morgan Hill, California, Specialized is one of the world’s most recognised bicycle brands and a pioneer of modern mountain biking. Their Stumpjumper was the first mass-produced mountain bike and helped define the sport, and the brand has continued to shape cycling culture across mountain, road, gravel, and electric disciplines ever since. With a full range spanning bikes, components, footwear, helmets, and apparel, Specialized maintains a strong Australian presence through a national dealer network and a long-standing commitment to growing participation in cycling at every level.
