“With courage and perfection to success!“
The quote by Gustav Magenwirth, founder of the technology-leading brake specialist MAGURA, is as relevant today as it was when the company was founded in 1893. As an independent family-owned company in its fourth generation, MAGURA takes its responsibility in business and society seriously and promotes new mobility trends with far-reaching know-how. Gustav Magenwirth, born in Bad Urach in 1866, would probably greet this development with a proud smile. He was known as an inventor and thinker who was always far ahead of his time. In his early years, he showed himself to be as flexible as MAGURA is today.
The history of the company dates back to 1893, when MAGURA Gustav Magenwirth GmbH & Co. KG was founded as a repair workshop for agricultural equipment and machines. This was followed in 1923 by the invention of the straight pull control lever for motorbikes, which led to the partnership with BMW that continues to this day. The innovative rack of the lever still adorns the MAGURA logo today. Along the way, MAGURA set many milestones for the bicycle industry, including the hydraulic rim brake (MAGURA Hydro-Stop) and the hydraulic disc brake Gustav M. MAGURA is proud to continue it’s innovation in the bicycle industry with the NEW GUSTAV and Louise Series brakes.
