We represent and coordinate the growth and development of the Southern NSW visitor economy.
Our values are underpinned by how we want to develop as a destination. Our focus is on delivering responsible tourism – environmentally, socially, culturally, economically, and ethically. We want to be front of mind when potential visitors think about a day trip, short break, or holiday, to have a focus on inclusion and contribute to our region’s bright future.
Our vision is that Southern New South Wales stakeholders work collaboratively to showcase and develop their sub-regions as compelling destinations and contribute to the regional NSW $25 billion visitor expenditure target by 2030.
