The roots of the 100% brand date back to the early 80s when the popular logo graced the factory racing equipment of the biggest names in motocross. Today, as the brand’s awareness grows again in motocross, on downhill slopes, local trails and BMX tracks, 100% is inspiring a whole new generation of racers and asking them the original tag line: “How much effort do you give?”
Trusted by elite athletes across cycling, baseball, and running—engineered for peak performance on the trail, road and field, plus a premium lifestyle range to carry that same winning edge off it.
