Welcome to Sea Otter Australia! Thank you for you support and we are excited to share this launch event with you.
Being part of the first-ever Sea Otter Australia is a unique opportunity to make a massive impact. We’re here to help you seize it. Let’s work together to create an unforgettable debut! Resources are provided for easy reference. Questions? Please reach out to our CEO & Marketing Director, Juliane Wisata at juliane@seaotter.au
Here are your major portals with Exhibitor Resources:
Beyond the Booth
You’ve secured your space at the inaugural Sea Otter Australia (SOA)—congratulations! You are now a foundational partner in launching the Southern Hemisphere’s first and only edition of the world’s largest cycling and mountain bike festival. This isn’t just an expo; it’s a five-day, “participation first” festival set against the spectacular new 125km Mogo Trails network in Batemans Bay, NSW, designed to put your brand on the global map.
The value you receive extends far beyond your footprint on the ground. When you join the 170+ Australian and international brands committed to this debut, you are plugging into a comprehensive, multi-channel strategy built specifically to ensure your return on investment (ROI).
Your Digital Channels for Deeper Engagement
We’ve turned your physical booth into a multi-dimensional platform for exposure. Your booking gives you immediate access to digital tools designed for deeper, measurable audience engagement:
- The Activations Calendar: Don’t let your booth activities be a secret. List every demo, Q&A, or meet-and-greet via our digital platform. This provides athletes, supporters, and the public with a daily, filterable calendar, ensuring your special event is front and centre for content creation and exposure. (Check out the Activations Hub)
- Virtual Rewards: Drive traffic and capture leads by submitting “Virtual Rewards.” These can be general offers for all attendees or exclusive, limited deals just for registered athletes, providing another powerful channel for deeper brand engagement. (Explore Virtual Rewards)
- Dedicated Demo Hub: As a “rider’s paradise,” demos are essential. We facilitate this with a dedicated Demo Hub on-site and provide amplified exposure for your demo gear through a digital portal. (See the Demo Hub info)
Note: to submit a listing, visit your Marketing Toolkit Page via EXPO ZONE:
- Submit an Activation HERE
- Submit a Reward HERE
The $70,000+ Content Machine Working for You
Visibility at SOA is guaranteed by a massive content production and promotional machine. We operate with an “Always On” mindset, and have allocated over $70,000 of the event budget specifically to the communications strategy, PR, and digital promotions targeting key markets.
This investment includes a dedicated team of professional videographers, photographers, and social media creators working in real-time throughout the five days. Their mission is to capture and distribute content—including your product demos, exclusive offers, and giveaways—to fuel organic coverage across local, national, and international outlets.
Key media partner teams from AMB Magazine and Flow MTB will be on-site and on-course creating content LIVE.
We have engaged five MC’s to create a unique and engaging Festival atmosphere for our participants!
Crucially, we will feed a Media Hub with content – including race photos provided as part of their entries – as well as editorial imagery and videography included in race entries and expo hub bookings. This material is designed to generate massive, organic, word-of-mouth advocacy across social media, ensuring your brand affiliation travels far beyond the festival gates.
The strong focus AT the festival is on content creation to feed the Media Hub – as an exhibitor you will have access to daily highlight photo galleries and can share any content from the Media Hub or our socials across any of your channels. We secured the copyrights for our Festival partners. After the Festival we will create extended galleries, media releases and media resources.
Social reels will be posted during the festival and the official Festival video story will then be launched in w/c 27 October – download links will be provided.
In summary, it is really important to us to create a campaign and opportunities so that you’re not just renting square footage; you’re leveraging a historic opportunity and a professionally managed, high-value ecosystem designed to deliver leads, media coverage, and genuine audience advocacy. We are here to help you get the absolute most out of the first-ever Sea Otter Australia!
Thank you for being part of Sea Otter Australia from year 1!
Your Rocky Trail Team
Media & PR Contact:
Juliane Wisata, CEO
Marketing Director, Rocky Trail Entertainment
E: juliane@seaotter.au
