Founded in 1992 by Gary Erickson, CLIF began with a simple mission – to create nutritious, delicious energy bars made from organic ingredients to fuel endurance athletes and outdoor enthusiasts. Since then, CLIF has grown into a leading name in sports nutrition, celebrated for its clean, natural ingredients and strong commitment to sustainability.
Today, CLIF offers a wide range of products designed to support a variety of active lifestyles. CLIF Energy Bars are ideal for fuelling endurance, providing steady, sustained energy over long periods. BLOK Energy Chews deliver quick, easily digestible fuel for when you need an immediate boost. Builder’s Bars are packed with protein to support muscle repair and recovery, while Nut Butter Bars offer long-lasting energy and help keep you feeling fuller for longer, making them a satisfying choice for both short efforts and all-day activity.
Designed by athletes, for athletes, CLIF is proud to be the trusted nutrition partner of Sea Otter Australia 2025.
Fuel your passion. Fuel your ride. Fuel your adventure with CLIF.
