Born in the foothills of the Beskydy mountains in the Czech Republic, Superior have been building bicycles since 1993. With options ranging from high-performance roadies and XC bikes to e-MTBs and commuters, the brand hasn’t been seen much outside Europe until now, with BikesOnline bringing them into Australia for the first time.
The brand’s heritage is in XC racing, making its first appearance at the Olympics in 2004. Bart Bretjens – the very same who won the first Olympic XC MTB race and has commentated the World Cup since the Red Bull TV days – and his Milka-Superior team started racing the Superior XFs in 2013. More recently, the brand has sponsored the Swiss JB Brunex Superior Factory Racing team, which has three-time world champ Ramona Forchini on the roster.
