SRAM was founded on a single product in 1987 and introduced the Grip Shift (or twist shift) shifter to the road bike market in 1988.
In 1991 that technology was adapted for mountain bikes, and SRAM quickly grew. SRAM is a leading name in cycling, known for its innovative and high-performance components like drivetrains, brakes, and suspension systems.
Celebrated for precision engineering and durability, SRAM provides reliable solutions for both road and mountain biking, making it a top choice for cyclists seeking superior performance and reliability.
