Founded in 2011, Light Bicycle is a pioneer in direct-to-consumer carbon cycling technology, dedicated to breaking the industry status quo with uncompromised engineering and 100% custom wheel building. From pioneering China’s first 29″ carbon MTB rim to inventing eco-friendly Paintless Tech, our passion for performance has earned us global acclaim across major cycling forums, publications, and international awards.
Today, our comprehensive lineup spans MTB, Road, Gravel, Triathlon, and BMX—featuring premier releases like the all-terrain Helios MTB lineup, the 250g award-winning AeroRevo handlebar, and high-performance wheels for junior BMX racers. Every wheelset is fully configurable to your unique riding style, terrain, and component preferences.
Trusted by cyclists in over 90 countries, our products are proven on the world stage and relied upon by everyone from passionate local enthusiasts to Olympic athletes and national team riders. Visit our booth to experience our latest carbon tech in person and learn how our dedicated Australian warehouse provides fast shipping, local support, and expert wheelbuilding tailored specifically for Southern Hemisphere riders.
